Push Pop Press ~ eBook programming tool for iPad coming soon !
Posted on 29 April 2011
Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required.
“The app is the richest form of storytelling,” Matas said. “[Push Pop Press] opens doors to telling a story with more photos, more videos and interactions.”
This article is part of a series of profiles about hit apps and the successful programmers behind them.
Push Pop Press is pushing into a widening niche within the print industry, which is scrambling to produce digital versions of books, magazines and newspapers in hopes of reversing declining revenues.
The platform comes as a slew of competitiors seek to upend the book publishing business, a shift that once seemed improbable but now inevitable, thanks to the success of new devices such as the iPad, Kindle and Nook. Notably, Amazon began selling more e-books than printed editions just 33 months after its Kindle launched.