Push Pop Press ~ eBook programming tool for iPad coming soon !

Posted on 29 April 2011

Al Gore’s Our Choice Guided Tour from Push Pop Press on Vimeo.

Developed by former Apple employees Mike Matas and Kimon Tsinteris, Push Pop Press will be a publishing platform for authors, publishers and artists to turn their books into interactive iPad or iPhone apps — no programming skills required.

“The app is the richest form of storytelling,” Matas said. “[Push Pop Press] opens doors to telling a story with more photos, more videos and interactions.”

This article is part of a series of profiles about hit apps and the successful programmers behind them.

Push Pop Press is pushing into a widening niche within the print industry, which is scrambling to produce digital versions of books, magazines and newspapers in hopes of reversing declining revenues.

The platform comes as a slew of competitiors seek to upend the book publishing business, a shift that once seemed improbable but now inevitable, thanks to the success of new devices such as the iPad, Kindle and Nook. Notably, Amazon began selling more e-books than printed editions just 33 months after its Kindle launched.

Wired Magazine

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